In this playbook, I want to show you the exact operating system I used to scale five different companies past $30M in total revenue… while keeping profit north of 60-70%… and still:

• training/working out every day
• being present with my wife and kids
• protecting my health
• thinking clearly
• sleeping well

No 80-hour weeks. No hustle theatre. No sacrificing my kids on the altar of growth.

Just boring ops and bulletproof client acquisition machines. 🤖

This isn’t about hype. It’s about structure.

Because here’s the truth:

Business was supposed to set you free.
Instead, it owns you 🙃.

You’re great at what you do.

But… 

• Your systems are duct-taped together.
• You’re the bottleneck.
• You can’t unplug without things wobbling.

I’ve been there. 

Enter your name and email below to get started. 

better. Strategy...insanely focused quarterly planning that focuses on all aspects of business. This is unlike anything you've seen. We've broken success down to checklists (and we share them all), so your success is inevitable. 

better. Acquisition...how to build a Client Acquisition Machine. A structured system that engineers belief, builds trust at scale, and systematically converts both immediate and delayed buyers into clients without relying on hope, virality, or constant new traffic.

better. Intelligence...backend systems, dashboard, and scorecards so you know how your company is doing in a moments notice. Remove bottlenecks and scale faster. 

better. Leadership...leaderships checklists, meeting structure & cadence, and exercise to help you flex into the leader you were meant to be. I also share my 10 biggest lessons from leadership after decades of being a military officer and entrepreneur. 

better. Playbooks... learn how to build company playbooks that don't suck. Use our RAPID Data-Based Decision Making system to build our a company playbook that helps you move faster, instead of slowing you down. 

… and much, much more.

Here’s the VERY short version of my journey: 

2008: Started posting workouts to a blog. A few people followed.
2010: Married. Served as a USAF officer while building a fitness business on the side.
2012: First five-figure digital launch. My first son was born.
2013: Military leadership by day. Digital side hustle by night.
2014: Launched Top 10 Health & Fitness Podcast. My second son was born.
2015: Launched Garage Gym Athlete ($25/mo Fitness Membership).
2016: Released first book, The Garage Gym Athlete.
2017: Grew Garage Gym Athlete to $1M & 2,000+ athletes.
2018: Partner at PT Biz. Took it from 6 to 7 figures in 9 months. My daughter was born.
2019: Tripled PTB revenue while building an autonomous team.
2020: Released second book, Killing Comfort.
2021: Took my first 30-day vacation in which my companies grew without me.
2022: Hit Inc. 5000 No. 447 (fastest growing private companies in U.S.)
2023: Hit Inc. 5000 again, this time at No. 152. Launched marketing agency, Patch.
2024: Operated multiple seven-figure brands across fitness, marketing, and education.
2025: Launched AI Transcription Company (0 to 1,000 users in a few months)
2026: Launched my new firm, better.